“Neuroeconomía aplicada al Turismo Patrimonial: Retos y perspectivas para la actualización de la educación superior en América Latina”

María José Ortiz Zurita; Jamilton Cristóbal Yumisaca Sagñay; María Rosario  Galarza Guzmán

doi:10.70577/asce.v5i1.632

Autores/as

María José Ortiz Zurita Universidad Estatal de Milagro https://orcid.org/0000-0001-7513-2321
Jamilton Cristóbal Yumisaca Sagñay Unidad Educativa Comunitaria Intercultural Bilingüe "Tránsito Amaguaña" https://orcid.org/0009-0006-4373-2369
María Rosario Galarza Guzmán Universidad Central del Ecuador https://orcid.org/0009-0003-6612-6925

DOI:

https://doi.org/10.70577/asce.v5i1.632

Palabras clave:

Software; Contabilidad; Educación; Estrategia; Gestión; Heurística

Resumen

La evolución del turismo hacia la economía de la experiencia exige nuevas competencias profesionales que trasciendan la administración tradicional. La presente investigación analiza, mediante un enfoque metodológico mixto y una fase Heurística de revisión documental, la brecha existente entre la oferta académica actual y las herramientas de neurociencia aplicada al sector turístico en América Latina. Se examinó el nivel de integración de Software especializado, como el seguimiento ocular y el análisis biométrico, dentro de los programas de formación universitaria. Los resultados evidencian un rezago curricular significativo; mientras la industria moderna demanda una Gestión estratégica basada en la comprensión de las emociones y el comportamiento del visitante, la academia continúa priorizando modelos operativos de Contabilidad y servicios básicos. Se concluye que es urgente implementar una Estrategia de reingeniería educativa que incorpore laboratorios de comportamiento y neuro-management. Esta transformación es indispensable para elevar la calidad de la Educación superior y garantizar la competitividad en la puesta en valor del patrimonio turístico regional.

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Citas

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