Microempresa: crecimiento y desarrollo productivo basado en un Modelo de Competencias.

Mario Alfredo Fernández Ronquillo; Gloria de Lourdes Solís Beltrán; Mario Alfredo Fernández Solís; Carla Lorena Fernández Solís

doi:10.70577/ASCE/120.137/2025

Authors

Mario Alfredo Fernández Ronquillo Universidad Estatal de Milagro https://orcid.org/0000-0002-3630-102X
Gloria de Lourdes Solís Beltrán Universidad Estatal de Milagro https://orcid.org/0000-0002-6613-4912
Mario Alfredo Fernández Solís Universidad Estatal de Milagro https://orcid.org/0009-0001-9648-3670
Carla Lorena Fernández Solís Universidad ECOTEC https://orcid.org/0000-0002-7246-1901

DOI:

https://doi.org/10.70577/ASCE/120.137/2025

Keywords:

Micro Entrepreneur; Productive Development; Competencies; Microenterprise;Skills

Abstract

Competencies are essential for the performance of micro-entrepreneurs, who represent a significant part of the productive sector. However, a lack of knowledge and application of these competencies hinders their growth and sustainability. This study analyzes the relationship between competencies and productive development in Ecuadorian micro-enterprises.The objective of the study is to determine the impact of competencies on the productivity of micro-entrepreneurs and how their strengthening contributes to the sustainable growth of the sector. To achieve this, a mixed-method study was conducted, applying a bivariate analysis to a sample of 687 micro-entrepreneurs from Ecuador’s Zone 5 (provinces of Guayas, Los Ríos, Bolívar, and Santa Elena). A quantitative methodology was used with Likert scale surveys, and data were processed using SPSS software, obtaining a Cronbach’s Alpha coefficient of 0.876, indicating high reliability.The main results showed a positive correlation between competencies and productivity, with a Pearson coefficient of 0.501. The most valued competencies among micro-entrepreneurs were initiative (90%) and negotiation (74%), while cognitive ability (12%) was the least prioritized. This suggests that micro-entrepreneurs focus more on business operations rather than academic training.In conclusion, the productive development of micro-entrepreneurs directly depends on the application of key competencies. It is recommended to strengthen their training in business skills to improve their performance and long-term sustainability.

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