“Visual reading of themedia space from data, the new regime of truth in the perceptual consensus by gender and age in Latin America”
DOI:
https://doi.org/10.70577/ASCE/136.160/2025Keywords:
Media trust, False information, Gender and perception, Age and media trust, Freedom of expression.Abstract
In the face of increasing information manipulation and the emergence of Artificial Intelligence in communication environments, it is crucial to examine citizens' trust, credibility, and perception of truth regarding both traditional and digital media. This study aimed to perform a visual reading of the media space based on quantitative data, through the application of the STATIS Dual model, in order to analyze the new regime of truth and perceptual consensus by gender and age in Latin America. An exploratory, comparative, and cross-sectional study was conducted with a quantitative-visual approach, based on three-way data analysis using the STATIS method. The sample consisted of 5,245 cases from the 2023 Latinobarómetro, covering five Latin American countries: Ecuador, Peru, Bolivia, Colombia, and Venezuela. The results reveal similar behavioral patterns between Ecuador and Peru, as well as between Bolivia and Colombia, while Venezuela presents a distinct perceptual configuration regarding media trust and the perception of false information. Consensus graphs show notable divergences between men and women within the same age range, as well as significant variations by country. Younger age groups tend to favor content control as a mechanism to ensure informational truthfulness. The visual approach made it possible to demonstrate how sociocultural context and sociodemographic variables influence the construction of truth regimes within the contemporary media ecosystem.
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Copyright (c) 2025 Correa-Santamaría, Jessica Ximena, Ortega-Machado, Christian Xavier
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